1. Total Project Overview
| Category |
Year 1 (2026) |
Year 2 (2027) |
Total |
Notes |
| Recording & Production | € 31,500 | € 0 | € 31,500 | Core in Y1; finishing/overdubs in Y2 |
| Visuals & Video Production | € 26,000 | € 11,500 | € 37,500 | 2 MVs + 2 live video recordings |
| International PR & Radio Plugging | € 22,500 | € 28,500 | € 51,000 | Multi-territory; largest single cost line |
| Digital Marketing & Social Media | € 29,000 | € 28,500 | € 57,500 | Paid campaigns + FanHub operations |
| Live / Tour Support | € 7,500 | € 14,000 | € 21,500 | Deficit markets; emerging routing |
| Remixes | € 5,000 | € 7,000 | € 12,000 | Min. 2 external remixes; Q4 2026 / Q1 2027 |
| TOTAL | € 121,500 | € 89,500 | € 211,000 | |
Key ratio: International PR + Digital Marketing accounts for €108,500 (51%) of total expenditure — reflecting the core logic of this application: converting an organically built international audience into coordinated, territory-specific media and audience presence.
2. Recording & Production — € 31,500
| Line Item | Location / Partner | Y1 2026 | Y2 2027 | Total | Notes |
|---|
| Pre-production writing sessions | Studio Langenboom (NL) | € 5,000 | € 0 | € 5,000 | Sharon's personal studio; initial writing with Jonathan Quarmby |
| Core production — RAK Studios London | London (UK) | € 5,000 | € 0 | € 5,000 | Principal recording sessions; studio hire + engineer |
| Organic/acoustic recording — Trypoul Studio | Neerkant (NL) | € 8,000 | € 0 | € 8,000 | Double bass, accordion, violin, Turkish Roma ensemble |
| Electronic recording — Helwa Studio Berlin | Berlin (DE) | € 3,500 | € 0 | € 3,500 | Moogs, vocoders, modular synths; Berlin Synthesizer Museum collaboration |
| Producer & engineer fees (Jonathan Quarmby) | — | € 10,000 | € 0 | € 10,000 | Incl. mixing |
| Subtotal Recording & Production | € 31,500 | € 0 | € 31,500 | |
3. Visuals & Video Production — € 37,500
| Line Item | Format | Y1 2026 | Y2 2027 | Total | Notes |
|---|
| Music video 1 — Happiness ("Ravende Grannies") | MV / narrative | € 10,000 | € 0 | € 10,000 | Director, crew, locations, costume, post-production; Bulgakov satirical concept |
| Music video 2 — What If ("Mirror of Illusions") | MV / collage | € 8,000 | € 0 | € 8,000 | Collage/VFX concept; Orwell 1984 reference |
| Live video recording 1 (Carré Amsterdam — May 2026) | Live video | € 6,000 | € 0 | € 6,000 | Multi-camera; primary YouTube + Spotify video asset Y1 |
| Live video recording 2 (GSA/Poland tour — Y2) | Live video | € 0 | € 8,000 | € 8,000 | Berlin or Vienna; released ahead of summer 2027 festival season |
| Short-form content & adaptations (all videos) | Social formats | € 2,000 | € 3,500 | € 5,500 | Instagram Reels, TikTok, Spotify Canvas, YouTube Shorts |
| Subtotal Visuals & Video Production | € 26,000 | € 11,500 | € 37,500 | |
4. International PR & Radio Plugging — € 51,000
| Territory / Partner | Market | Y1 2026 | Y2 2027 | Total | Notes |
|---|
| Germany / GSA — Public Creations (music) + A.S.S. Promotion (live) | DE / AT / CH | € 4,000 | € 5,000 | € 9,000 | Public broadcasters (MDR/WDR/NDR/DLF/Bayern); electronic direction opens new press doors |
| Turkey — Nurbanu Anter / Black Label Events | TU | € 1,500 | € 2,500 | € 4,000 | Disney+ sync as media hook; Dinamo FM target; Turkish Roma musical narrative |
| Greece — 3P Lab (live) + Rock Hard Greece (music) | GR | € 1,000 | € 1,500 | € 2,500 | 38.3% of global radio plays; Plisskën Festival target |
| Poland — TBD New | PL | € 3,000 | € 4,000 | € 7,000 | No dedicated PR partner currently; first national press campaign; OFF Festival target Y2 |
| Netherlands — Zusje de Boer / Lobke de Boer | NL | € 2,500 | € 1,500 | € 4,000 | Home market; Carré Amsterdam anchor; NPO Radio 2 & 3FM |
| France — Voulez Vous Danser / Adrien Kremer | FR | € 2,500 | € 3,000 | € 5,500 | 30+ radio adds in previous cycle; Deezer editorial opportunity; Paris show |
| Balkans / Serbia / Eastern Europe — BitefArtCafe Belgrade + regional New | RS/RO/BG/HR/SI/MK | € 4,000 | € 5,000 | € 9,000 | November 2026 tour (9 countries); coordinated local press |
| Baltic states — TBD New | EE / LV / LT | € 2,000 | € 2,000 | € 4,000 | Summer 2026 routing; proven demand (2023: 80–81% capacity) |
| Press materials, translations & localised assets (all markets) | — | € 2,000 | € 4,000 | € 6,000 | EPK / bio / press photos / one-sheets in DE, TR, GR, PL, FR |
| Subtotal International PR & Radio Plugging | € 22,500 | € 28,500 | € 51,000 | |
5. Digital Marketing & Social Media — € 57,500
| Line Item | Platform / Scope | Y1 2026 | Y2 2027 | Total | Notes |
|---|
| Paid campaigns — Singles 1–4 | Spotify / Meta / YouTube | € 8,000 | € 0 | € 8,000 | Geo-targeted in DE/TR/GR/PL/NL; pre-save flows; Spotify Canvas/Clips |
| Paid campaigns — Album release (Oct/Nov 2026) | Spotify / Meta / YouTube | € 8,000 | € 2,000 | € 10,000 | All primary focus markets; Bandsintown/Songkick tracker campaigns |
| Paid campaigns — Y2 tour & remixes | Spotify / Meta / YouTube | € 0 | € 6,000 | € 6,000 | Feb 2027 GSA/Poland tour; remix releases Q1–Q2; summer festivals |
| Deezer editorial campaign — France & Belgium | Deezer | € 1,500 | € 1,500 | € 3,000 | Local editorial outreach; French-language assets; pitch at release moments |
| Social Media & Digital Coordinator (0.5 FTE) incl. FanHubs | Cross-platform | € 3,500 | € 7,000 | € 10,500 | FanHub management / release coordination / streaming pitching / growth tracking |
| Growth Hacking | Cross-platform | € 2,500 | € 2,500 | € 5,000 | External growth specialist; audience development in TR/DE/GR |
| Content production — FanHub photography & graphic assets | Cross-platform | € 2,500 | € 2,500 | € 5,000 | Photo sessions (tour), graphic templates, Spotify Canvas assets |
| Live-Tracking Campaigns | Bandsintown / Songkick | € 3,000 | € 7,000 | € 10,000 | Follow-to-presale mechanism; geo-targeted announcements per market |
| Subtotal Digital Marketing & Social Media | € 29,000 | € 28,500 | € 57,500 | |
6. Live / Tour Support — € 21,500
| Routing / Market | Period | Y1 2026 | Y2 2027 | Total | Notes |
|---|
| Almaty (Kazakhstan) + Tbilisi (Georgia) | May 2026 | € 3,000 | € 0 | € 3,000 | Confirmed; high travel costs; Pink Hearts CA as local promoter |
| Baltic routing — Vilnius / Tallinn / Riga | Summer 2026 | € 2,000 | € 0 | € 2,000 | 2023: 80–81% capacity; Medusa Concert as local promoter |
| Cyprus | Summer 2026 | € 1,000 | € 0 | € 1,000 | |
| Eastern European club circuit — emerging markets | Nov 2026 | € 1,500 | € 0 | € 1,500 | Skopje / Ljubljana / Cluj-Napoca; ticket income not yet covering full production costs |
| Festival circuit support — B-festivals NL + Europe | Summer 2026/2027 | € 0 | € 6,000 | € 6,000 | Production upgrades/deficit support; target 5 B-festivals over 2 years |
| Showcase performances — industry events | Y1 / Y2 | € 0 | € 8,000 | € 8,000 | Eurosonic / WOMEX / Reeperbahn; festival programmer visibility for 2027 bookings |
| Subtotal Live / Tour Support | € 7,500 | € 14,000 | € 21,500 | |
7. Remixes — € 12,000
| Line Item | Period | Y1 2026 | Y2 2027 | Total | Notes |
|---|
| Remix 1 — artist fee + production | Q4 2026 / Q1 2027 | € 2,500 | € 3,500 | € 6,000 | Possible collaborators: Soulwax · The Blessed Madonna · DJ Koze · Röyksopp · Goldfrapp |
| Remix 2 — artist fee + production | Q4 2026 / Q1 2027 | € 2,500 | € 3,500 | € 6,000 | |
| Subtotal Remixes | € 5,000 | € 7,000 | € 12,000 | |
8. Financing Plan
| Source | Scope | Y1 2026 | Y2 2027 | Total | Notes |
|---|
| Warner Music Central Europe | Recording & Production | € 35,000 | € 15,000 | € 50,000 | Content costs + selected marketing; not covering multi-territory PR |
| Wolf Recordings / Own funds | Recording & Production | € 21,500 | € 18,000 | € 39,500 | Core team, administration, artist time, partial production |
| Kovacs Live / Own funds | Live / Tour Support | € 7,500 | € 14,000 | € 21,500 | Surplus from self-sustaining routing (GSA / Poland Feb 2027 / NL) |
| Other subsidies / funds (to be confirmed) | Upstream Music — FPK | € 32,500 | € 17,500 | € 50,000 | Upstream / performing rights / Dutch cultural funds |
| Dutch Music Export — Structural Multi-Year Support | International PR + Digital | € 25,000 | € 25,000 | € 50,000 | New markets, digital coordinator, live tour support deficit markets |
| TOTAL FINANCING | € 121,500 | € 89,500 | € 211,000 | |
9. Measurable Goals
| Goal | Baseline (current) | Target (end Y2) | Budget category |
|---|
| Spotify monthly listeners (sustained avg.) | 459,790 | 600,000+ | PR + Digital |
| Spotify followers | 177,881 | 250,000 | PR + Digital |
| Bandsintown / Songkick trackers | 15,700 | +50% growth | Digital — Live Tracking |
| Instagram FanHub followers | 0 (new) | 25,000 | Digital + Staffing |
| TikTok FanHub followers | 0 (new) | 35,000 | Digital + Staffing |
| New radio station adds (DE / TR / PL) | — | Min. 3 new stations | International PR |
| PR partnerships in focus countries | 5 active | Min. 7 (incl. PL + IT) | International PR |
| A-festival confirmations | 0 (Y1) | Min. 3 (Summer 2027) | Live Support + PR |
| 18–24 age bracket growth (Spotify + Instagram) | baseline | +10% | Digital + Remixes |
| Sync placements | 1 confirmed (Disney+ TR) | Min. 1 additional | PR + Warner Chappell |