( about )
AER is a boutique European booking agency founded in the Benelux in 2025 by two artist management teams with a shared belief: that artists grow best through care, collaboration, and time.
With over twenty years of combined experience in international artist development, AER was born from a desire to bring more intention — and more humanity — into bookings. We build careers thoughtfully, placing identity and trajectory at the center.
We believe in more than booking shows. We think alongside our artists, shaping strategies that connect their music to the right audience, at the right time, in the right place.
Every act on our roster is part of a shared journey — curated with purpose, built with patience, and always driven by a love for live music.
Our roster reflects our belief in genre-fluid, border-crossing artistry. From club stages to festival fields, we take pride in building bridges between artist and audience — one show at a time.
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Everything begins and ends with the artist.
We help build sustainable, long-term careers by protecting the identity of every artist we represent: authenticity is what connects to audiences. -
We understand that timing and context matter.
Success often depends on being seen and heard in the right environment. Our work is about identifying those opportunities — the stages, moments, and partnerships that allow artists to grow. We focus on creating opportunities where audiences resonate with the artist’ music and live show.
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We work across borders and genres
Our focus is on creating the right context for artists to connect — not just filling dates on a tour schedule. Every stage, partnership, and collaboration should bring the artist a step forward.
